Dubai’s real estate is about to see a big boost in luxury homes connected to famous brands like jewelry and car companies. Dubai is already leading globally in this trend, with big names in luxury teaming up with property developers to create residential towers, not just hotels.
The most famous brands are entering the branded homes market in Dubai and are becoming the next big shift in property market with jewelry brands and renowned luxury car brands.
Research shows that more of these special homes will pop up in Dubai over the next few years, making up over half of the property sales in the market. This is much higher than the global average (Arabian News, 2024).
In the last ten years, the number of these branded homes in Dubai has shot up by 410%, from just ten projects in 2014 to 51 now. And in the past five years alone, there’s been a 122% increase (Arabian News, 2024).
Looking ahead, experts predict that by 2029, there will be more than double the number of these branded buildings in Dubai, reaching 121. However, there will be fewer projects with hotels involved. Most of the new projects will be apartments, and they will come with luxury perks like pools and spas and futuristic features that are more and more exciting ahead. This shift shows that people are really considering the valued of an added luxury brand name.
Hot Branded Residences in the Market
